Legal

Acceptable Use Policy

Last updated: 10 July 2026

Summary. Use SeedAPI to send messages people asked for, lawfully and honestly. Don't spam, don't send harmful or illegal content, and follow the rules of every channel you send on, especially WhatsApp.

Purpose

This Acceptable Use Policy ("AUP") sets the rules for using SeedAPI. It is part of our Terms of Service. We may update it as channels' rules and legal requirements evolve. Breaking these rules can lead to suspension or termination.

  • Only message recipients who have given you a lawful basis or consent to be contacted, as required by law and by the channel's rules.
  • Make it clear who you are in your messages.
  • Honour opt-out and unsubscribe requests promptly and keep records of consent where required.

Prohibited content & conduct

You must not use the Services to send or facilitate:

  • Spam, bulk unsolicited messaging, or messaging that violates anti-spam laws.
  • Fraudulent, deceptive, phishing, or scam content.
  • Content that is illegal, that infringes intellectual-property or privacy rights, or that is defamatory.
  • Hateful, harassing, violent, or threatening content; content that exploits or endangers minors.
  • Malware, harmful code, or attempts to compromise systems or accounts.
  • Content promoting illegal goods or services, or otherwise prohibited by the rules of the channel used.

Channel-specific rules

Each channel has its own policies. When sending over the WhatsApp Business Platform, you must comply with the WhatsApp Business Messaging Policy and related Meta policies, including rules on opt-in, message templates, and prohibited categories. When we add SMS, email, and other channels, their respective rules will apply.

Platform integrity

  • Do not attempt to bypass rate limits, security controls, or usage restrictions.
  • Do not resell or provide access to the Services in a way that violates these rules.
  • Do not use the Services to gain unauthorised access to any account, network, or data.

Enforcement

We may investigate suspected violations and may suspend or limit messaging, or terminate accounts, to protect recipients, other Customers, our platform, and our relationships with channel providers. Where possible we will give notice, but we may act immediately where there is risk of harm or a channel requires it.

Reporting abuse

To report a suspected violation of this policy, contact abuse@seedapi.io.